Privacy Policy
Last updated: 6 July 2026
Yellowbellies is committed to protecting your privacy. This policy explains what personal information we collect when you use our website or place an order, how we use it, and your rights.
We are the "data controller" of your personal information. You can contact us at:
Yellowbellies16 High Street, Sutton-on-Sea, Mablethorpe, LN12 2EX
hello@yellowbellies.online · 01507 441999
Information we collect
When you place an order or get in touch, we may collect:
- Your name
- Email address
- Phone number
- Delivery address (for delivery orders)
- Details of the items you've ordered
We never see or store your card details. Payments are handled securely by our payment provider, Stripe.
How we use your information
We use your information to:
- Process and fulfil your order
- Send you order confirmations, invoices and delivery updates
- Reply to your questions
- Keep the records we're required to keep for tax and accounting
Our lawful bases for using your information are performing our contract with you (to fulfil your order) and our legitimate interests (to run the shop and keep proper records).
Who we share it with
We only share your information with trusted providers who help us run the shop:
- Stripe — to take payment securely
- Resend — to send you order emails
- Royal Mail and other couriers — to deliver your order
- Cloudflare — to host the website
We never sell your information to anyone.
Cookies and storage
Our website uses your browser's local storage to remember what's in your basket. This is essential for the shop to work. Our payment and hosting providers (Stripe and Cloudflare) may set their own cookies to keep the site secure and to process payments.
How long we keep it
We keep your order information for as long as we need it to fulfil your order and to meet our legal and accounting obligations (usually up to six years).
Your rights
Under UK data protection law you have the right to access, correct or delete your personal information, and to object to or restrict how we use it. To make a request, email us at hello@yellowbellies.online.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
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